Purpose of Statement

We are looking for a motivated, creative, and eager-to-learn Digital Marketing Intern to join our dynamic marketing team. This internship provides an excellent opportunity to gain practical, hands-on experience in various aspects of digital marketing, including social media management, content creation, digital advertising, and market research. The ideal candidate will be passionate about the digital marketing industry and ready to contribute to exciting projects that will shape the company's online presence.

Specific Duties and Responsibilities:

• Social Media Management:
• Assist in developing, creating, and scheduling engaging social media content across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor and interact with the audience on social media platforms, responding to comments, messages, and inquiries in a professional, timely manner.
• Track, analyze, and report on key performance metrics related to social media activities, including reach, engagement, and conversion rates.
• Stay current on social media trends, tools, and best practices, offering recommendations for improvement and optimization of strategies.

Content Creation:

• Support the team in the creation of compelling content for social media, blogs, newsletters, and other digital marketing channels.

• Assist in writing copy, creating graphics, editing videos, and curating media content that aligns with the company's brand voice and message.

• Conduct research to ensure the accuracy and relevance of content and gather information for campaigns or specific social media posts. 

Digital Marketing Research:

• Conduct market research to identify trends, target audience behavior, competitor activity, and industry best practices.

• Assist in the development and execution of digital marketing campaigns, offering valuable insights and feedback for optimization.

• Analyze website traffic, user engagement, and behavioral data using tools like Google Analytics to inform future marketing strategies and decision-making.

Ad Client Management & Communication:

• Help coordinate and communicate with advertising clients to ensure campaigns are running smoothly.

• Provide timely and effective support to clients, addressing any questions or concerns regarding campaigns, performance, and reports.

• Gather client feedback and assist in preparing regular updates on campaign performance, making recommendations for improvements as needed.

Other Duties as Assigned:

• Support the marketing team with various tasks such as email marketing, content calendar planning, event coordination, and other marketing-related activities.

• Assist with any additional projects or initiatives that arise, contributing to the success of broader marketing strategies.

Qualifications Requirements:

• Currently pursuing or recently graduated with a degree in Marketing, Communications, or a related field.

• A strong interest and passion for social media marketing, digital advertising, and the broader digital marketing landscape.

• Excellent written and verbal communication skills, with the ability to write compelling and creative content.

• Proficiency with social media platforms (Facebook, Instagram, Twitter, LinkedIn) and familiarity with social media management tools such as Hootsuite, Buffer, or similar platforms.

• Creative thinking and the ability to generate fresh, innovative ideas for content and campaigns.

• Strong analytical skills and attention to detail, with the ability to interpret and utilize data to improve strategies.

• Ability to work both independently and collaboratively in a fast-paced, team-oriented environment.

• Strong organizational skills and the ability to manage multiple tasks simultaneously while maintaining accuracy and meeting deadlines.

• Passionate about learning and growing professionally within the field of digital marketing.

Working Schedule:

• This is a part-time internship, requiring 30 hours per week.

• Flexible working hours are available to accommodate your academic schedule.

Benefits:

• Gain hands-on experience in digital marketing and social media management.

• Work closely with experienced professionals in a supportive and growth-oriented environment.

• Opportunities for professional development, including training, mentorship, and networking within the digital marketing industry.

Paid internship with a chance to transition into a full-time role based on performance and company needs.